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How about offering people the option to upgrade? If they decline or don't respond, they remain free users. If they accept, upgrade them. Am I missing somethin

• tptacek 14y ago
  "They remain free users"? That is an option with unlimited downside for Instacart.
  • Ilmesnkie_Jones 14y ago
    They could leave their accounts dormant until the users next signed in then ask them to either accept the charges or deactivate their account. That would be a lot more ethical than just going ahead and charging them and expecting them to opt out if they don't agree to the charges.
    • fpgeek 14y ago
      And then someone would complain that they were ambushed for an extra $99 fee right when they just wanted to order groceries...
• jusben1369 14y ago
  Well the implied assumption here is that the day of the free user is over. So it's only two options - Upgrade or leave.