I think the point is "We have this huge economic advantage (credits) that are only available to those who buy the car. Yet nearly 50% of all expensive cars are

I think the point is "We have this huge economic advantage (credits) that are only available to those who buy the car. Yet nearly 50% of all expensive cars are now leases. We're trying to convince new car owners to switch brands AND switch payment methods. That's two mountains to climb. Let's go solve one of those problems"