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You can't win for losing here. A lot of people just won't read your email period. So you can either cancel the accounts of your free users and have 50% of your
by jusben1369 14y ago
You can't win for losing here. A lot of people just won't read your email period. So you can either cancel the accounts of your free users and have 50% of your customer base freak out because you cancelled their account (perhaps wiping history in the process they find important) or you can keep them all active and upgrade them.
- frogpelt 14y agoHow about offering people the option to upgrade? If they decline or don't respond, they remain free users. If they accept, upgrade them. Am I missing something?
- tptacek 14y ago"They remain free users"? That is an option with unlimited downside for Instacart.
- Ilmesnkie_Jones 14y agoThey could leave their accounts dormant until the users next signed in then ask them to either accept the charges or deactivate their account. That would be a lot more ethical than just going ahead and charging them and expecting them to opt out if they don't agree to the charges.
- fpgeek 14y agoAnd then someone would complain that they were ambushed for an extra $99 fee right when they just wanted to order groceries...
- jusben1369 14y agoWell the implied assumption here is that the day of the free user is over. So it's only two options - Upgrade or leave.