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My gf started using Instacart and I completely fell in love with it. A few days ago, my gf started complaining about some sort of $3 extra charges she noticed.
by rburhum 14y ago
My gf started using Instacart and I completely fell in love with it. A few days ago, my gf started complaining about some sort of $3 extra charges she noticed. Being a startup founder myself, I reminded her that they are trying to build a sustainable business model because I absolutely hate having to deal with parking after going out for groceries. The word "parking" made her switch her mind immediately. The truth is that changing pricing structure is hard for any company, but I sincerely applaud what these guys are doing and don't mind at all if I have to order more to make it a sustainable business. I don't want another thing I liked destroyed by the silly Kozmo.com business model.
- tptacek 14y agoYes, this: add to the fact that upward price moves will make your users revolt irrationally (that is, they'll revolt without considering whether any substitutable good or service would be less expensive), but that you have to execute the change perfectly to avoid transforming your customers into an angry aggrieved mob. Bumping up prices is the Triple Axel of startup moves.