I've got to say the 'facebook deployment strategy' for LevelUp is really solid. I was at a conference in Boston and near campuses all the employees at restaura

I've got to say the 'facebook deployment strategy' for LevelUp is really solid. I was at a conference in Boston and near campuses all the employees at restaurants I went to knew what it was and had people using it. The problem is people are used to thinking of this as an online payments problem, instead of a ubiquitous solution -- the average region will have isolated stores with no adoption, but there are pockets where the solution works really well and has widespread usage. Density is really important to the consumer value proposition, as are having the right demographics in your early regions. From what I saw in Boston they got it right. It will be interesting to see how that plays out with expansion through channel sales with Heartland. I think LevelUp is different enough from Square that there is room in the market for both of them. Also, Seth is a really great guy who's easy to root for. A lot of the problems that got mentioned in this thread are being solved for instance reducing hardware fees reduces the chances of a retailer pulling the platform.