You could say the same thing about Intel, but because of their brand strategy, many, many people purchase PC's because of their ingredient. Foxconn could theor

You could say the same thing about Intel, but because of their brand strategy, many, many people purchase PC's because of their ingredient. Foxconn could theoretically use the same strategy and as an example, be associated with high quality iPhone manufacturing that doesn't negatively impact their employees. That would make them a brand, the fact that they haven't taken this strategy does not eliminate them from the discussion.