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This to me was an example of too many pivots. First a FourSquare clone, then a Groupon clone, now a Square clone. Seth seems like an interesting guy, but it's
by ry0ohki 14y ago
This to me was an example of too many pivots. First a FourSquare clone, then a Groupon clone, now a Square clone. Seth seems like an interesting guy, but it's hard to feel the company doesn't have the right focus, always hopping to the next thing without perfecting the last one.
I remember I went to a bar that actually had LevelUp when it first launched in Philadelphia, and no one there had any idea what it was. Finally they got the manager on the phone and he had a vague recollection of talking to some rep about signing up. That just showed me how the marketing/education aspect was completely missing, despite their slow thorough rollout.
- burgreblast 14y agoLevelUp has commented in the past how store employees were driving sales (and everyone gets/got $5 credit to try.) So it seems LU has been burning $5 of VC money to inflate revenues, but guests didn't repeat. I guess the lesson is: no matter how much you raise, it's never enough if you keep firing in different directions.
- rscale 14y agoI became concerned for LevelUp when I saw this graphic in a recent marketing email: http://i.imgur.com/QC0PEDk.png http://i.imgur.com/QC0PEDk.png Here's to hoping it all ends well for them.