Being an iterator is the right thing to do. Real innovation happens over time (innovation follows the same process as evolution). You can't simply invent a car

Being an iterator is the right thing to do. Real innovation happens over time (innovation follows the same process as evolution). You can't simply invent a car without a wheel. Imagine trying to build a car without every learning the dynamics of a wheel first. Instead of focusing on making new things, go ahead and pick something that exists and improve on it. Don't build the next Facebook, but improve upon it. Don't build the next Google, improve upon it (which is why I'm doing Nuuton). Iterate. Improve. In ten years, you will have a completely new product by working on the same old one.