Chances are that's just because your data is insufficient or non-independent, but I do agree that intuition isn't the be-all. A big problem with multivariate te

Chances are that's just because your data is insufficient or non-independent, but I do agree that intuition isn't the be-all. A big problem with multivariate testing is explaining your results, which is a huge time sink for low or negative gains - see the other post about hero images, for example.