This is certainly true for a lot of people who work in startups. However, the author seems to believe that "we" encompasses not just him and his short-sighted

This is certainly true for a lot of people who work in startups. However, the author seems to believe that "we" encompasses not just him and his short-sighted friend, but anyone working on a startup. 1. No, not everyone in this position confuses "iteration" with "innovation." 2. No, not all people who are working on startups or startup products consider themselves "innovators." 3. No, all of us certainly do not confuse "poverty" with "lack of startup initiative." Yeah, most of what "we," in the sense the author seems to mean, do is iteration (at best). But suggesting that this is a standard mistake is a confusing assumption and, to me, suggests that beyond the iteration/innovation mistake, the author has made so many generalizations that by making one point he's missed several that are painfully similar.