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LiveMocha grew because they bought about $7 million dollars worth of ads. They blew through much of their $14M in venture capital just acquiring users who neve
by jcampbell1 14y ago
LiveMocha grew because they bought about $7 million dollars worth of ads. They blew through much of their $14M in venture capital just acquiring users who never had any intention of paying.
- deleted 14y ago[deleted]
- snoonan 14y agoI didn't mean to imply a single factor. The ad spending may be the lighter fluid and the match, but community referrals are the fuel. They did a good job with that part. I've never seen an ad from them and I refer them to hundreds of thousands of language learners.