The problem, I feel, is impedance. You should be A/B testing constantly and using it to both find obvious problems, complement qualitative testing, and inform d

The problem, I feel, is impedance. You should be A/B testing constantly and using it to both find obvious problems, complement qualitative testing, and inform decisions about next steps. To give your full decision-making power over to an algorithm is stupid. To ignore quantitative power when it's available to you in your decision-making is stupid.