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Sorry, let me be clearer. What I may believe to be an obvious problem may not actually be a problem for customers. What may be an obvious problem for customers
by noelwelsh 14y ago
Sorry, let me be clearer. What I may believe to be an obvious problem may not actually be a problem for customers. What may be an obvious problem for customers may not be an obvious problem for me. Intuition is often wrong.
- derefr 14y agoThere's no impassible wall between you and your customers. Watch a few of them use your product. If 80% of them stumble somewhere--that's an obvious problem. It didn't take Chi-square analysis for Microsoft to notice that nobody could figure out how to start a program in Windows 95; they just sat down and watched a few people, and it was suddenly very clear that they needed a big arrow pointing to the start button.
- noelwelsh 14y agoAgreed! Generating hypotheses often involves qualitative techniques. Validation must be quantitative.