So you put zero effort into a attempt to reach the top-echelons of software developer/entrepreneurs and you expect the applicant to customize a resume? The per

So you put zero effort into a attempt to reach the top-echelons of software developer/entrepreneurs and you expect the applicant to customize a resume? The person you'd like to hire most likely has a job, as well as a few offers a week from people that are actively seeking them out. If you really want to reach this type of employee, you'll have to send individualized notes saying you have an open position, that you already understand the person's capabilities and why your company would be a great place for them to work. tl;dr If you expect to reach the best employees by putting a few paragraphs on Hacker News, you're doing it wrong.