(copying my answer from above) - We run marketing campaigns and we spoke to others who had similar problems. Most PM/ Task tools are generic. We are betting on

(copying my answer from above) - We run marketing campaigns and we spoke to others who had similar problems. Most PM/ Task tools are generic. We are betting on the fact that there are certain functions that are specific to marketing teams and people running these kind of features e.g. workflows to run a campaign, editorial calendar, integration with social networks etc...we'll see how it goes...:)