Food is a very bad example for you to pick to make your point. Margins are slim, because basically everybody can get in on this game quite easily. If you think

Food is a very bad example for you to pick to make your point. Margins are slim, because basically everybody can get in on this game quite easily. If you think you can supply a better product at a better price, or if you think there is demand for a better product at a higher price, why don't you go for it? I'll tell you: because if you'd start doing the math, you'd find out that no, it can't really be done at a much better price/quality ration. And the amount of offerings is already so big, consumers have total choice over their cost vs quality preferences.