I've hired developers whose middle-of-the-road CVs I otherwise would have ignored, thanks to their cover letters. A line as simple as "I like the sound of prod

I've hired developers whose middle-of-the-road CVs I otherwise would have ignored, thanks to their cover letters. A line as simple as "I like the sound of product X and think my skill in Y could be useful." makes you stand out way more than you might think.