I wholeheartedly agree with you. Good handloads are better than anything you can buy. However, I personally don't see extremely experienced shooters buying this

I wholeheartedly agree with you. Good handloads are better than anything you can buy. However, I personally don't see extremely experienced shooters buying this rifle. It seem's to be more of a gun for the moderately experienced who want to have a high degree of accuracy with a minimum of practice. Maybe the assumption is that these buyers do not have the precision to create a repeatable handload? However, I completely agree with you. Did the article mention that handloads are not allowed? I can't imagine handloads not being made for this rifle. The computerized gizmo does not offer any improvement over a highly experienced human calculator/shooter. What I see is a computerized gizmo that greatly simplifies the act of a 1000yd shot, not something to help out military trained snipers. They don't need it. A rich, casual hunter needs it.