I love sci-fi, but rather than recommend "sci-fi" books, I would recommend "speculative fiction" (http://en.wikipedia.org/wiki/Speculative_fiction http://en.wik

I love sci-fi, but rather than recommend "sci-fi" books, I would recommend "speculative fiction" (http://en.wikipedia.org/wiki/Speculative_fiction http://en.wikipedia.org/wiki/Speculative_fiction), which is "a fiction genre speculating about worlds that are unlike the real world in various important ways". Good sci-fi is speculative fiction, but bad sci-fi is just "a story told in a sci-fi setting". This is a good way of distinguishing between Dune by Frank Herbert (which speculates about many things, including the kind of universe that exists after a computer AI suppresses the human race and is then overthrown) and Hunters of Dune by Brian Herbert and Kevin J. Anderson, which is a crap book that speculates about very little in a sci-fi setting. If you think about it, starting a company that makes a new product is basically speculating about a world that is unlike our current world because of your product! Also, you should be speculating about how other technologies and products will affect our world, so you can adapt your company before it becomes extinct...