Personally, I think that the ability to show-case things that you've done (even if they're slightly exaggerated in advertisement type terms) is pretty important

Personally, I think that the ability to show-case things that you've done (even if they're slightly exaggerated in advertisement type terms) is pretty important. So, building a portfolio page now with the projects you've done would help. Take that and compare it to the type of work your company does. Are there any holes that you haven't demonstrated your ability in? Fill one. Add it to your portfolio, repeat. As always, pick projects that you love over projects you think you should do. A project that you did and put the bare minimum into because you felt you HAD to is almost a NEGATIVE thing on your portfolio.