Do they need a different one? Probably not. Could they benefit from one? Quite possibly. Small amounts of personalization can make people a lot more efficient

Do they need a different one? Probably not. Could they benefit from one? Quite possibly. Small amounts of personalization can make people a lot more efficient — even if the actual difference is primarily mental, that still matters as long as your customers have minds. (Whether that is the case here, I can't say. But I've seen how much a very slightly customized solution can resonate with people.)