You can actually get a much cheaper monthly rate if you commit to several months. I don't remember exactly but it's something like $35/mo for 3 months and $25/

You can actually get a much cheaper monthly rate if you commit to several months. I don't remember exactly but it's something like $35/mo for 3 months and $25/mo for 6 months (the article quotes a $21/mo figure for a whole year), and when that time is up they continue billing at the reduced rate. They also offer ex-members lots of deals (which seems like blatant price discrimination to me) Also, the membership fee and the sign-up process is designed to weed people out as much as it is designed to attract people.