3 ms·
I think you have the right idea with the current pricing. For hit-based entertainment apps that are going to sell 1M copies, you want to go $0.99 (or free) to
by kleinsch 14y ago
I think you have the right idea with the current pricing.
For hit-based entertainment apps that are going to sell 1M copies, you want to go $0.99 (or free) to make the purchase decision easy. The consumer of those apps is weighing that app against all the other entertainment apps available, so price is a major factor. With games especially, I can buy 5 awesome games for $5 (or even more with free-to-play), so why should I pay $5 for your game?
For a functional app where there's little competition (like yours), the decision is more about whether I should buy the app to fulfill a need I have, and much less about the price. Once you have someone convinced that they need your product and willing to pay some amount of money for it, you're already over the biggest hurdle. This is why many productivity and business apps are priced at $5 and $10.
If I understand correctly, you're going after a small market segment of passionate fans. In that case, the theory is that dropping the price isn't going to get many more potential buyers, so you can make a lot more money by charging each of them $5.
- Bud 14y agoYou might be right. But in my view, this isn't "a functional app where there's little competition". It's not functional for very many people at all; it's useful in a trivial context only. Also, it does have competition; you can get all of this golf event and player data on Yahoo or various other websites which are quite usable on an iPhone or iPad. Therefore almost nobody would "need" this product, and so you'd really want to try to sell this to guys who watch a lot of golf on TV, are golfers themselves, etc. A fairly large group.
- danenania 14y agoI see your point, but I think there is a fairly large niche of people who are into fantasy golf and/or betting who take golf stats and results more seriously than you might realize. The app was developed with constant feedback from a few people in that category, so it definitely has more of a 'power user' slant. That said, I do think it could be fun for casual fans to play with too--I'm just not sure if I can find as much of a market by targeting them.
- Bud 14y agoI've downloaded the app using the promo code (thanks for that!) and what I notice is, the data in the app is out of date. Tiger Woods, for instance, is still listed as #2 in the world, even though he won at Bay Hill 8 days ago to take over the #1 ranking. This tells me that your app is not polling a server to refresh its data, or that the server is not up to date at all. Either way, that's not going to be competitive at $5, for a power user, with simply going to the PGA Tour site or Yahoo or elsewhere for golf statistics which get updated within minutes of an event ending. For free. Do you have to update the app itself for the data to be refreshed?
- danenania 14y agoYep, there's an update server. If you have an internet connection, you should be prompted to download the most recent data. Are you not getting prompted? There should be a little blue bar at the bottom of the app that says "Latest results are available". Click on the cloud icon to sync. If you have a decent connection and aren't getting the prompt, then something's wrong and I'll get on it asap.
- danenania 14y agoThat was exactly my line of thought. I wanted to keep it low enough to be in the range of an impulse buy, but high enough to capture the value added for serious fantasy players, gamblers, or people interested in a heavier duty stats research tool.