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How can you call something a baseline control with completely different messaging and layout than the variation? The last two examples can't even come close to
by jordanmessina 14y ago
How can you call something a baseline control with completely different messaging and layout than the variation? The last two examples can't even come close to attributing the increase in conversion to larger images. This is just an advertisement for WhichTestWon. Coincidentally, WhichTestWon is the author's employer...