The better product content you present the customer: bigger pictures, different product shots, video, reviews, comparisons, product alternatives, better copy, d

The better product content you present the customer: bigger pictures, different product shots, video, reviews, comparisons, product alternatives, better copy, detailed descriptions, line-art with dimensions, etc., the better the conversion rate. It's a big differentiator when the same (or equivalent) product is sold by multiple merchants. Customers in my experience are even willing to pay a premium to the merchant with the better content, presumably because they seem more legitimate and less-risky.