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1. Bigger images usually improve click-through rates. Why? There are a number of reasons. An image is used to to tell part of the sales message. People relate i

1. Bigger images usually improve click-through rates. Why? There are a number of reasons. An image is used to to tell part of the sales message. People relate ideas to images and understand the message you are trying to send better. Also, a lot of people love reading what is under images. As a result, your copy gets read more often. A bigger image amplifies this by turning the landing page into a sort of short story. 2. Big buttons work. They are the call to action, and big call to actions get a big amount of attention. 3. When picking images, be mindful of the market you are selling to. The race of the people in the images are very important. Not because of racism, but due to how people relate to those who look like themselves. A self-taken photograph usually nets better results than stock photos. Even one from a mobile phone. 4. If you are selling a service, then include a photo of the dashboard/main area in the main page. People want to see how it looks like without signing up.

crimsonzagar 14y ago
There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text. All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.
- orangethirty 14y ago
  Yes, they do converge. I have a lot of data from using images to increase conversion. Such as using simple pie graphs to demonstrate price/value over competitors, or Venn diagrams to help people choose which option is best fr them.
- aptwebapps 14y ago
  "There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text." I may be combining your first and second sentences together in a way that you did not intend, but I think the adage is older than scrolling ...
  - crimsonzagar 14y ago
    Yes, unintentional it was. My apologies, English is not my mother tongue.

crimsonzagar 14y ago

There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text. All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.

orangethirty 14y ago
Yes, they do converge. I have a lot of data from using images to increase conversion. Such as using simple pie graphs to demonstrate price/value over competitors, or Venn diagrams to help people choose which option is best fr them.
aptwebapps 14y ago
"There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text." I may be combining your first and second sentences together in a way that you did not intend, but I think the adage is older than scrolling ...
- crimsonzagar 14y ago
  Yes, unintentional it was. My apologies, English is not my mother tongue.