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In the case of an online auction, it seems pretty obvious to me that more detailed images of the item being sold will increase interest (I've been scrolling pas
by Shish2k 14y ago
In the case of an online auction, it seems pretty obvious to me that more detailed images of the item being sold will increase interest (I've been scrolling past lots of potentially good deals on graphics cards on ebay recently, because there wasn't a detailed photo of their output sockets...)
In the other cases, it seems more like "a change happened" and "conversion rates went up" - far too many changes at once to imply one specific change caused it :-/
- gav 14y agoThe better product content you present the customer: bigger pictures, different product shots, video, reviews, comparisons, product alternatives, better copy, detailed descriptions, line-art with dimensions, etc., the better the conversion rate. It's a big differentiator when the same (or equivalent) product is sold by multiple merchants. Customers in my experience are even willing to pay a premium to the merchant with the better content, presumably because they seem more legitimate and less-risky.