It may be a double-edged sword. You can take advantage of that human nature. Encouraging employees to write books on the relevant fields may benefit the compa

It may be a double-edged sword. You can take advantage of that human nature. Encouraging employees to write books on the relevant fields may benefit the company---it can be a nice PR of the company's technology level, it can attract good people to join the company, and if the company's competitive field is a niche, more books may expand the customer base.