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Thanks, froo, we did a little test of a couple of viral things (tag a friend / youtube etc) but to be honest they didn't really do so much, maybe because the co
by yeti 18y ago
Thanks, froo, we did a little test of a couple of viral things (tag a friend / youtube etc) but to be honest they didn't really do so much, maybe because the content was cute but wasn't funny/shocking/bizarre enough...the hard part is to come up with a creative idea
- froo 18y agoI think really the best thing you can do is listen to your users, keep your fingers on the pulse of your site and then act accordingly. In my case, I didn't create the rivalry, I simply listened to what the readers were saying and the discussion happening on other sites and reacted accordingly. It's much easier to ride a wave than it is to create that wave. Sidenote: There were a few negative effects of my antics, but I turned those lemons into lemonade. The people in the IRC channel at the time got a real kick out of what I was doing. It ended up in the sites comments being spammed a little by Tokio Hotel fans in a short couple hour window, which luckily I noticed it as it was happening. I actually found much joy when I noticed this occurring in realtime and redirected those particular people to a rickroll on YouTube using a 301 redirect for those specific IP's in the .htaccess file. Actually the best use of this tactic (specific IP redirects) was to a certain Tokio Hotel fan/critic named Claire (admin of a TH fansite) who left a very nasty comment on the site. I simply set up a redirect for her IP to a subdomain on the site and a page I set up specifically for her in minutes. http://hacked.bestactever.com/ http://hacked.bestactever.com/ She was very upset thinking I had somehow "hacked" her computer and had emailed me with all sorts of threats and many four letter words. The site's users got a huge kick out of that. It was childish yes, but that's what the site required at the time. Stupid childish antics. It added to the site's notoriety and was free - word spread around about the antics and traffic increased as a result.