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Personally I would experiment with different sources and different types of adds. The main thing to do is find out if the adds are working. If you are advertis

Personally I would experiment with different sources and different types of adds. The main thing to do is find out if the adds are working. If you are advertising online there is always the big two - Google(Adwords) and Yahoo(Overture). I would also have a look at some online comics. The two bigest ones focusing on gaming are: * http://www.pvponline.com/ http://www.pvponline.com/ * http://www.penny-arcade.com/comic http://www.penny-arcade.com/comic There are about 50 other comics that focus on gaming. Each one focuses on different types of gamers. So if you can try different comics. The most important thing is to make sure you know how well your campain is going. If you haven't set up a marketing funnel I would probably try to setup on of those first: * http://sethgodin.typepad.com/seths_blog/2006/01/understanding_t.html http://sethgodin.typepad.com/seths_blog/2006/01/understandin... * http://brianwong.com/blog/funnel-visualization-with-google-analytics/ http://brianwong.com/blog/funnel-visualization-with-google-a... If you have a revenue model you can even justify spending more money on advertising. Even if you are just trying to BUY market share it is worth know where you will get the most bang for your buck. Nathaniel Brown - http://www.adinobro.com/ http://www.adinobro.com/

yeti 18y ago
Thanks Nathaniel, we use analytics a lot and have some ad:hoc ways of getting some stats, but haven't properly setup the goal/funnel view... we should.
- adinobro 18y ago
  The main idea is that if you use goals and then segment your marketing dollars into say 10 lots of $200. You can then run 10 different tests. You might run campain A on site 2 for a month then change to campain B on site 2. Different campains might work differently on different sites. The main thing is keep testing. For the first 3 months you might waste a bit of money but by the 3rd month you should be able to allocate at least half of your money to areas that work based on the tracking you've setup and then keep spending at least a little bit trying new sites. If you don't have at least some for testing new sites you will eventually start to saturate your market. Keep a log of sites that were ok because you might want to go back to them with a new campain targeting their users later on.

yeti 18y ago

Thanks Nathaniel, we use analytics a lot and have some ad:hoc ways of getting some stats, but haven't properly setup the goal/funnel view... we should.

adinobro 18y ago
The main idea is that if you use goals and then segment your marketing dollars into say 10 lots of $200. You can then run 10 different tests. You might run campain A on site 2 for a month then change to campain B on site 2. Different campains might work differently on different sites. The main thing is keep testing. For the first 3 months you might waste a bit of money but by the 3rd month you should be able to allocate at least half of your money to areas that work based on the tracking you've setup and then keep spending at least a little bit trying new sites. If you don't have at least some for testing new sites you will eventually start to saturate your market. Keep a log of sites that were ok because you might want to go back to them with a new campain targeting their users later on.