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> I think Coursera and EdX can do much better at using their design and content marketing talent to make these classes more accessible and successful. There's
by eah13 14y ago
> I think Coursera and EdX can do much better at using their design and content marketing talent to make these classes more accessible and successful.
There's an interesting balance here. Professors I've talked to bemoan the lack of 'support' from Coursera (usually the universities provide a pot of money for profs to use themselves). But at the same time they would balk at some marketing guru coming in an 'spinning' their course. Profs are used to large amounts of freedom in their courses and aren't used to incorporating feedback from the outside into their plans.
It's a tough line to walk I think: freedom vs accessibility.
- pkrein 14y agooh i don't mean a marketing person who "spins" the course. but rather somebody who understands what messages to deliver to which students when. for example, if I haven't done any of the assignments in 3 weeks, telling me about admin for the upcoming exam is worthless. a designer and a content specialist understand this deeply and can help make the professor's communications more effective. "spinning" them would be worse...
- eah13 14y agoOh, definitely. I think a TA role like this that would help customize delivery, answer questions, and motivate would be great. I'm not sure its happening. But regardless, I think many profs would feel like marketing help of any kind would be more like spinning content to make it more attractive to students, and worry about the integrity of what they're teaching.