About the page view argument: this article shows a lack of understanding about the HTTP request. The browser does not add additional headers to a request indic

About the page view argument: this article shows a lack of understanding about the HTTP request. The browser does not add additional headers to a request indicating that a page is loading in an iframe. Therefore loading a page in an iframe has the same effects (from a traffic standpoint) as loading the page normally. About the ads argument: Eh...maybe. I work on content-based websites everyday and a lot of thinking goes into ad placement. Digg/Facebook/Stumbleupon/whoever else are altering the presentation of these content sites and essentially placing ads on every site a user visits through their pages. Maybe that is the cost of having your content promoted on these sites. A 20 px toolbar won't affect most sites although it does look unprofessional and sloppy. At the end of the day, the content publishers have the right to control the presentation of their content and I would expect many to just break these toolbars using js. To my knowledge the top.location hack can't be stopped...believe me. Whether, as a content publisher, you support the toolbar doesn't matter. If you are in support of it you don't need to do anything otherwise you can insert a little js on your site and call it a day.