Thankfully the article is much better than its title. Low retention is not a problem per se - since there's no cost to signing up for (and subsequently droppin

Thankfully the article is much better than its title. Low retention is not a problem per se - since there's no cost to signing up for (and subsequently dropping) these online courses, it's to be expected that retention won't be great. However, I agree that retention could probably be improved among the marginal subscribers by using some of the techniques covered in the post.