On my system Chrome is only fractionally faster, if at all. What it does is present an incredibly more fluid feel with the way the tabs gently slide out at the

On my system Chrome is only fractionally faster, if at all. What it does is present an incredibly more fluid feel with the way the tabs gently slide out at the edge of your vision, and the fonts seem to be more carefully rendered. Also, when you see the web pages in Chrome you see them with all the ads intact. The pages are designed for ads so they have a more aesthetic impact with a greater variety of detail, color and incident. (On the other hand, it has loaded the page ads and all as fast as Firefox with ads blocked.) Overall it seems to me that 70-75% of the sense of Chrome being better is subliminal, the effect of a better aesthetic impression.