My question: How much of this is Timberlake leveraging his success in careful, well-calculated ways—and winning big, and how much is it the streaming? The scarc

My question: How much of this is Timberlake leveraging his success in careful, well-calculated ways—and winning big, and how much is it the streaming? The scarcity of new Timberlake material for seven years probably created an atmosphere where fans were super-curious. There are broader lessons in marketing here beyond just the streaming. The streaming is one element. A recent Billboard interview with JT's manager, Johnny Wright, sort of underscores this: http://www.billboard.com/biz/articles/news/branding/1552474/justin-timberlake-manager-johnny-wright-on-secret-plans-around http://www.billboard.com/biz/articles/news/branding/1552474/...