Humans are not rational beings, their judgments are driven by certain inbuilt heuristics and biases. Excellent intro to the topic: http://singinst.org/Biases.p

Humans are not rational beings, their judgments are driven by certain inbuilt heuristics and biases. Excellent intro to the topic: http://singinst.org/Biases.pdf http://singinst.org/Biases.pdf Excellent blog: http://www.overcomingbias.com http://www.overcomingbias.com