My experience is mainly with OKCupid. I presume most other dating websites are variations on the same theme. The problem is that OKCupid is a geek's worldview

My experience is mainly with OKCupid. I presume most other dating websites are variations on the same theme. The problem is that OKCupid is a geek's worldview distilled. Whether a girl is visible to you is largely based upon algorithmic analysis of a questionnaire, which in turn is based on nothing more than pseudoscience. So you have a questionnaire written by a team of computer programmers acting as gatekeeper to you contacting someone? Do you see the potential problem here? Who says the questionnaire is relevant? Add to this fact that the quality of women on these sites is low on average, and it doesn't bode well for guys. Lots of guys will of course chime in and say it works for them. My interpretation of this is that given the sheer number of users, there will always be people who "luck out". Cupid Plc (another online dating company, unrelated to OKCupid) is under heavy suspicion in the UK for faking high quality female profiles. I don't know if OKCupid does this, but the site really has no built-in mechanism to give you much trust in the profiles you see. Overall, I think the problem with online dating websites is that they are not actually solving any of the difficult problems of dating. Online profiles are useless because they are 90% equivalent. Oh, so you like tall, athletic men? And you enjoy movies and wine, music, art and watching Game of Thrones? You are mainly good, but have a wild side? You are unique? Given this, why the focus on these profiles? Guys are only interested in the photos (having put the effort into reading through fifty identikit profiles already). ...and then there's the transition to meeting up. This is fraught with difficulty because you have know way of gauging how to approach the issue. For some people "let's meet" will be enough and looked upon positively as decisive and confident. For others it is seen as completely inappropriate. The site gives you, the guy - it will usually be the guy - no way of knowing which strategy to use and so you lose 50% (or more) of the time on the basis of not having enough information to make a good decision. Given already low probability of finding someone who "suits" you on these sites, this is incredibly wasteful and not addressed. So... good luck to anyone trying to improve things.