Alex, I am from the IsThisLost team. We hear you. The way we figured the economics is that according to a recent survey (see http://mozy.com/reports/lost-and-

Alex, I am from the IsThisLost team. We hear you. The way we figured the economics is that according to a recent survey (see http://mozy.com/reports/lost-and-found/data-loss-cost/ http://mozy.com/reports/lost-and-found/data-loss-cost/), a person is likely to irretrievably lose about $95 worth of stuff a year. With our observed 75% retrieval rate, you are getting about $70 value for $20 cost. Would insurance cover the intangible value, e.g. pictures and docs that were not backed up, or an item of sentimental value. Also, have you factored the deductible? I hear your argument well and will think about addressing those concerns. At the very least, I'll urge you to print your own tags and apply them to your belongings. Doesn't hurt, does it?