Good luck with the endeavour. Some thoughts: Requiring 100+ Facebook "friends" to join may serve as decent "this is a real person" filter for college educated

Good luck with the endeavour. Some thoughts: Requiring 100+ Facebook "friends" to join may serve as decent "this is a real person" filter for college educated urban 20 somethings, but you are likely filtering out lots of potential customers older than 30, people who never left their small town, etc. Is there a better way you can accomplish the same goal? Also, I'm not sure that one can ascertain that "men don't read profiles" from a study that 21 men in a coffee shop spent half the time looking at picture as 18 women similarly accosted by market researchers. That's a pretty thin read to make a decision on. Have you a/b tested how profiles might work for your users? I'm wondering how the "I was looking on behalf of a friend, but stumbled across someone really appealing." thing plays out. Again, good luck.