Grindr fixed the problem in the article about requiring lengthy descriptions, and it fixed the keywords/attributes/searching problem, by reducing profiles to an

Grindr fixed the problem in the article about requiring lengthy descriptions, and it fixed the keywords/attributes/searching problem, by reducing profiles to an image and a geolocation. When I worked with online dating over a decade ago, we figured out that matchmaking is essentially worthless, and what you need to do is to throw profiles at people until they see something they like and can start messaging each other. But what Grindr does, is it creates a virtual space of people around you, which makes it a lot more like real life bar dating, where you just have faces, and yet the straight version of it - I forgot what it's called - is not as respected as OKCupid, so there's still some way to go.