Sequoia has a really good outline on their site of things that every entrepreneur should know or be able to explain about their company: COMPANY PURPOSE -Defin

Sequoia has a really good outline on their site of things that every entrepreneur should know or be able to explain about their company: COMPANY PURPOSE -Define the company/business in a single declarative sentence. PROBLEM -Describe the pain of the customer (or the customer’s customer). -Outline how the customer addresses the issue today. SOLUTION -Demonstrate your company’s value proposition to make the customer’s life better. -Show where your product physically sits. -Provide use cases. WHY NOW -Set-up the historical evolution of your category. -Define recent trends that make your solution possible. MARKET SIZE -Identify/profile the customer you cater to. -Calculate the TAM (top down), SAM (bottoms up) and SOM. COMPETITION -List competitors -List competitive advantages PRODUCT -Product line-up (form factor, functionality, features, architecture, intellectual property). -Development roadmap. BUSINESS MODEL -Revenue model -Pricing -Average account size and/or lifetime value -Sales & distribution model -Customer/pipeline list TEAM -Founders & Management -Board of Directors/Board of Advisors FINANCIALS -P&L -Balance sheet -Cash flow -Cap table -The deal