I prefer to look at it from a sociological standpoint. Sociological research shows that compensating content production is based on merit, not markets, in young

I prefer to look at it from a sociological standpoint. Sociological research shows that compensating content production is based on merit, not markets, in younger people. You're not going to convince a "20-something" to pay for something that they don't consider worth paying for, especially since they have more information than ever to help them inform their purchases. If you want younger people to pay for content, you're going to have to convince them that their money is going to compensate the artists that are responsible for creating the works and not anybody who did not contribute. (I do mean "convince;" research showed that propaganda campaigns along this tack were successful in converting young pirates, regardless of veracity.)