The most popular portable media players in the 2000's didn't support OGG. No iPod, Creative Labs MP3 players, iTunes, Windows Media Player, portable CD player w

The most popular portable media players in the 2000's didn't support OGG. No iPod, Creative Labs MP3 players, iTunes, Windows Media Player, portable CD player w/MP3 support, car stereo's, etc... Around the mid-2000's, iRiver sold an OGG player, though it was $300 alongside a $300 iPod. Their interface wasn't as good, and it was clunky to use (I bought and returned one). It fell through the cracks like a zillion other iPod competitors. Also recall DRM was a big part of digital music for a while. iTunes was dominant, and made ACC popular. I'm not even sure you can add DRM to OGG, outside of wrapping the file or watermarking. Watermarking works, but wrapping an OGG file doesn't make it OGG anymore. So in a nutshell, OGG failed to catch on because there wasn't enough hardware or software support. On top of that, few people knew what OGG was, and didn't demand it from companies. Content owners had no reason to support it as they were focused on DRM. Apple dominated the market and standardized on MP3/ACC.