I saw these guys present to the MIT e-club. Choice of the word profitable: it's profit sharing (for some percentage). There is a definite incentivization. When

I saw these guys present to the MIT e-club. Choice of the word profitable: it's profit sharing (for some percentage). There is a definite incentivization. When one uses a credit card with "cash back" or to get airline miles there's not a huge difference. A novel idea - think it just needs some simplification. Maybe it'd also be good to focus on a niche, or user generated content.