It's very important to have a Press Kit that allows reporters to quickly see why they'd want to talk to you. You can see an example of ours: http://www.dawdle.

It's very important to have a Press Kit that allows reporters to quickly see why they'd want to talk to you. You can see an example of ours: http://www.dawdle.com/press/ http://www.dawdle.com/press/ I give topics we're good at, and proof of social status. Note that our Press Releases are at the very bottom of the page. In addition, most people I talk to think about getting press for their company's launch or greatest new feature - that's wrong. The best press comes from being a good resource to reporters, regardless of the story. You want to be mentioned as an example of a general trend. Those are the stories that have "legs" - i.e. another reporter will contact you for their related story on something similar.