This makes a lot of sense. When you invest in a stock, your returns aren't just financial: buying shares of a solar power company pays a dividend in pretension

This makes a lot of sense. When you invest in a stock, your returns aren't just financial: buying shares of a solar power company pays a dividend in pretension (sort of like buying Amazon in 1999; it wasn't the money -- it was the .com). Since these stocks have a negative 'dividend' in the sense that nobody wants to admit to owning them, they offer higher returns to compensate. Peter Lynch recommended this with garbage haulers and coffin manufacturers. It's still viable.