Serendipity is your friend. The very first article I had written about my company (Digital Envoy) happened because I randomly met this reporter at an event (Re

Serendipity is your friend. The very first article I had written about my company (Digital Envoy) happened because I randomly met this reporter at an event (Red Herring Venture Market South - that tells you how long ago this was since both the magazine and the event are now defunct). This one story (online only, not even in the magazine) ended up leading our first customer to us and getting them to signup. So make sure you get out there and network and talk about what you're doing. No one will know what you're working on and, more importantly, they won't be able to talk about it if you just sit at your desk all day slaving away at code.