In addition to what Paul mentioned, we've received a few minor hits from HARO as well. Most of them (there are 3 per day) aren't useful, but they're usually wor

In addition to what Paul mentioned, we've received a few minor hits from HARO as well. Most of them (there are 3 per day) aren't useful, but they're usually worth a skim. Also, if you don't have a company blog, start one. It's a good way for people to see what you're up to and encourages feedback and inquiries. We try to update our company blog once per week [1]. My advice is to be willing to talk to anyone and respond to customer feedback emails as quickly and helpfully as possible. You never really know who's on the other side of the email. And please don't ever ever use form letters; you're dealing with people, not robots. One of our biggest press hits at TicketStumbler was in the Financial Times [2] [3]. Paul referred the writer to us as a freelancer who was still in graduate school, and I honestly had no idea the article would appear in the FT. I always figured if someone cares that much about what we're doing, I'd be more than happy to talk to them. [1] http://ticketstumbler.com/new-stuff/ http://ticketstumbler.com/new-stuff/ [2] http://www.ft.com/cms/s/0/59d78f42-e713-11dd-8407-0000779fd2ac.html http://www.ft.com/cms/s/0/59d78f42-e713-11dd-8407-0000779fd2... [3] http://news.ycombinator.com/item?id=442435 http://news.ycombinator.com/item?id=442435