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Then, as a direct line: 1. Ignore pirates. They are not customers. Spend your energy/money on customers. Research indicates that piracy has negligible (and som
by kefka 14y ago
Then, as a direct line:
1. Ignore pirates. They are not customers. Spend your energy/money on customers. Research indicates that piracy has negligible (and sometimes positive) effect on revenue levels.
2. Don't punish buying customers with anti-customer technology. The pirates don't have DRM. Don't turn your customers into ex-customers.
http://xkcd.com/488/ http://xkcd.com/488/ <=== READ this carefully. Show this to your connections.
- anigbrowl 14y agoIgnore pirates. They are not customers. Spend [...] Research indicates that piracy has negligible (and sometimes positive) effect on revenue levels. I beg to differ, actually. Here is some scholarly research of the kind you'll never find on Techdirt. First one needs library access, sorry. http://link.springer.com/article/10.1007%2Fs11151-007-9141-0 http://link.springer.com/article/10.1007%2Fs11151-007-9141-0 http://www.cba.edu.kw/krouibah/Publications/2010-The%20fight%20against%20digital%20piracy-An%20experiment.pdf http://www.cba.edu.kw/krouibah/Publications/2010-The%20fight... http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1782924 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1782924 http://kastoria.teikoz.gr/icoae2/wordpress/wp-content/uploads/articles/2011/10/008.pdf http://kastoria.teikoz.gr/icoae2/wordpress/wp-content/upload... I'm not trying to be an apologist for DRM. It's a failure in many ways, but you know what - I feel the same way about cookies, login/password hassles, and two-factor authentication.