"I've seen the booth-babe role performed exactly as you've described, by dressed-down but attractive women at other conferences and trade shows." That's not a

"I've seen the booth-babe role performed exactly as you've described, by dressed-down but attractive women at other conferences and trade shows." That's not a "booth babe", if they're being dressed down they've generally been giving training on the actual products. In that case, they're just spokespersons like the attractive marketing dudes with the excellent veneers.